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BU5.MM - Bachelor of Business (Marketing and Management)
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A97A7C4682574F53BF4A8D0C95E9529C
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HE UGRD Course Template
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5
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20260200
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2026
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2026-06-16
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2026-06-16
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2.4
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/MK1.2/O2.1
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Program
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Undergraduate Course
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Bachelor of Business (Marketing and Management)
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Institute of Innovation, Science & Sustainability
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Business
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<p>The Bachelor of Business (Marketing and Management) will prepare you for professional work in a contemporary business environment. Your studies will include core subjects in market research and consumer behaviour, business strategy, social media, communications and more. This course provides you with real experience in your chosen profession, through our Co-operative Model. Please see the Work integrated learning section below for more details</p>
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UGRD
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360
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Bachelor's Pass
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7 - Bachelor Degree
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3 years
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<p>Christine Peacock</p>
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["Full time","Part time"]
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["Domestic","International"]
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116465C
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1/2 HD and nothing less than a D
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<p>Students that achieve a grade of High Distinction (HD) in at least half of the units they study in a teaching period and receive nothing less than a Distinction (D) in remaining units in that teaching period will receive a letter of commendation.</p>
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Fail any unit in a term
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<p>Students that fail a unit will be contacted via email with advice on required actions and referral to various Federation support services.</p>
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Fail > = 50% in a term OR fail a unit 2 times OR fail a practicum
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<p>Students who fail in 50 % or more of the units in which they are enrolled in any semester or who have not passed a unit after two attempts or fails a practicum will be regarded as having unsatisfactory progress. They will be contacted via email and advised to contact their Course Coordinator to seek advice on how to address the issues that contributed to the result. </p>
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2 consecutive performance (%) unsatisfactory terms OR fail a unit 3 times
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<p>Following unsatisfactory progress in two consecutive semesters or failing a unit for the third time, students will be asked to show cause why they should not be suspended from the course. Unless a satisfactory response is received by the relevant Academic Progress Committee the student may be suspended from the course for a period of up to two years.</p>
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Marginal fail in final unit
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<p>Students who receive an MF grade in their final Semester may apply to the Course Coordinator within 7 days of the publication of results for supplementary assessment if that unit is the only outstanding unit required to complete the degree and the student has not been found guilty of any form of academic misconduct (e.g. plagiarism, contract cheating, collusion) in that Semester. The highest grade attainable will be a Pass grade.</p>
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["Domestic CSP","Domestic Full Fee","International Onshore","International Offshore"]
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60
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450
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<p>This course requires students to complete [Total Placement Hours] hours as part of the placement requirements.</p>
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["VTAC","Direct","Studylink"]
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["current year 12 and recent secondary graduates (past two years)","applicants with Higher Education Study","applicants with Vocational Education and Training study"]
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<p>This course uses the ATAR as part of its selection considerations.</p>
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70
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You're guaranteed a place in this course if you receive an ATAR of [Guaranteed ATAR Score] or higher and complete all the requirements.
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<p>Units 3 and 4: A study score of at least 20 in any English.</p>
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<p>Previous higher education studies with results at a pass level or above, including any 'single subjects of study', or successful completion of a tertiary preparatory course such as <a href="https://www.federation.edu.au/courses/dfs0-federation-access-studies-fast/" rel="noopener noreferrer" target="_blank">Federation Access Studies (FAST)</a>.</p>
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<p>Successful completion of a relevant VET qualification at Certificate III level or higher.</p>
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Successful completion of Australian Year 12, or overseas equivalent.
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Academic requirements
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<p>The courses listed below offer approved credit pathways into this course, provided you meet the additional admission requirements.</p>
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<p>Other entry pathways for this course:</p>
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<p>This course recognises relevant non-formal and informal prior learning and experiences, as long as you meet the admission eligibility rules and procedures, and any RPL unit exclusions.</p>
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Semester 1 Entry Plan
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Credit, pathways, and recognition of prior learning
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Year
2026
Current Year
2026
Breadcrumb Positioning
Handbook
BU5.MM - Bachelor of Business (Marketing and Management)
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BU5.MM - Bachelor of Business (Marketing and Management)
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Course
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Semester
Semester 1
Semester 2
Summer Semester
Year
2026
RDS Holder
Overview
Key information
Entry requirements
Course rules
Course structure
Course learning outcomes
Placement
Additional costs
Credit, pathways, and recognition of prior learning
Parent Region
Overview
Course overview
<p>The Bachelor of Business (Marketing and Management) will prepare you for professional work in a contemporary business environment. Your studies will include core subjects in market research and consumer behaviour, business strategy, social media, communications and more. This course provides you with real experience in your chosen profession, through our Co-operative Model. Please see the Work integrated learning section below for more details</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Study load:
Full time<br />Part time
Credit points:
360
AQF level:
7 - Bachelor Degree
Duration (in full time equivalent):
3 years
Domestic students:
<p><strong>Location</strong></p><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>Gippsland - Churchill (On Campus)</p><p>On-line Learning</p>
International students:
<p><strong>Location</strong></p><p>Berwick (On Campus)</p><p>Ballarat - Mt Helen (On Campus)</p>
Guaranteed ATAR:
70
CRICOS code:
116465C
Course coordinator:
<p>Christine Peacock</p>
Entry requirements
Domestic students
Current or recent year 12 graduates
Academic requirements
<p>Applicants are required to have met the minimum academic requirements: </p><ul><li>Units 3 and 4: A study score of at least 20 in any English.</li></ul>
ATAR
<p>This course uses the ATAR as part of its selection considerations.</p>
Guaranteed ATAR
You're guaranteed a place in this course if you receive an ATAR of 70 or higher and complete all the requirements.
Selection rank adjustments
<ul> <li><strong>Subject adjustments</strong> <br/> Subject adjustments may apply to this course. Please visit <a href="https://delta.vtac.edu.au/coursesearch/#/search">CourseSearch</a> in the Victorian Tertiary Admissions Centre (VTAC) website, find this course and open the 'Course requirements' section to see if subject adjustments apply. </li> <li><strong>Equity schemes</strong> <br/> If you've faced educational disadvantage, we encourage you to apply for our <a href="https://www.federation.edu.au/apply/how-to-apply/undergraduate/equity-schemes/">equity schemes</a>. Depending on your eligibility and circumstances, an equity scheme application may support your course application. </li> </ul>
Applicants with higher education study
Academic requirements
<p>Previous higher education studies with results at a pass level or above, including any 'single subjects of study', or successful completion of a tertiary preparatory course such as <a href="https://www.federation.edu.au/courses/dfs0-federation-access-studies-fast/" rel="noopener noreferrer" target="_blank">Federation Access Studies (FAST)</a>.</p>
Applicants with vocational education and training (VET) study
Academic requirements
<p>Successful completion of a relevant VET qualification at Certificate III level or higher.</p>
International students
Academic requirements
<p>Applicants are required to have met the minimum academic requirements: </p><ul><li>Successful completion of Australian Year 12, or overseas equivalent.</li></ul><ul><li>Equivalent of Units 3 and 4: A study score of at least 20 in any English.</li></ul>
English language requirements
Overall Academic IELTS band score of 6.0, with no band less than 6.0, or equivalent.
Alternative entry pathways
Academic requirements
<p>Other entry pathways for this course:</p><ul><li><a href="https://www.federation.edu.au/courses/dfs0-federation-access-studies-fast/" rel="noopener noreferrer" target="_blank">Federation Access Studies (FAST)</a> - Consider beginning your studies with our pathway course FAST</li></ul>
Course rules
Course rules show the number and type of credit points needed to finish your course. They help you understand what you need to complete to graduate. You’re responsible for following the course rules and completing the right units. You’ll find a recommended sequence of units that meets these course rules in the course structure.
Course rules
Complete 360 credit points comprising:
105
credit points from
Core Units
, and
165
credit points for one
Major
from
Marketing and Management Major
, and
75
credit points from
Co-Operative Learning Units
, and
15
credit points from
Electives
Selected units must include at most 150 credit points at level 1000.
Selected units must include at least 60 credit points at level 3000.
Core Units
Complete exactly 105 credit points from the following:
Code
Title
Credit points
BUMKT1200
Introduction to Marketing
15
BUMGT1100
Introduction to Management
15
BUACC1000
Fundamentals of Accounting and Finance
15
BUECO1300
Introduction to Economics
15
BUMGT1101
Entrepreneurship and Innovation
15
STATS1000
Statistical Methods
15
BUACC1101
Fundamentals of Law
15
Marketing and Management Major
Complete one Major from the following:
Code
Title
Credit points
BU5.MAJ.MM
Marketing and Management
165
Co-Operative Learning Units
Complete exactly 75 credit points from the following:
Code
Title
Credit points
COOPB1001
Professional Identity (Business)
15
COOPB2011
Co-operative Placement 1 (Business)
30
COOPB2012
Co-operative Placement 2 (Business)
30
Electives
Select exactly 15 points from Federation University.
Academic progress regulations
Commendation
<p>Students that achieve a grade of High Distinction (HD) in at least half of the units they study in a teaching period and receive nothing less than a Distinction (D) in remaining units in that teaching period will receive a letter of commendation.</p>
Counselling
<p>Students that fail a unit will be contacted via email with advice on required actions and referral to various Federation support services.</p>
Unsatisfactory
<p>Students who fail in 50 % or more of the units in which they are enrolled in any semester or who have not passed a unit after two attempts or fails a practicum will be regarded as having unsatisfactory progress. They will be contacted via email and advised to contact their Course Coordinator to seek advice on how to address the issues that contributed to the result. </p> <p></p>
Exclusion / suspension
<p>Following unsatisfactory progress in two consecutive semesters or failing a unit for the third time, students will be asked to show cause why they should not be suspended from the course. Unless a satisfactory response is received by the relevant Academic Progress Committee the student may be suspended from the course for a period of up to two years.</p>
Final unit supplementary assessment
<p>Students who receive an MF grade in their final Semester may apply to the Course Coordinator within 7 days of the publication of results for supplementary assessment if that unit is the only outstanding unit required to complete the degree and the student has not been found guilty of any form of academic misconduct (e.g. plagiarism, contract cheating, collusion) in that Semester. The highest grade attainable will be a Pass grade.</p>
Course structure
<p><a target="_blank" href="https://www.federation.edu.au/students/student-essentials/how-to-enrol/what-to-enrol-in/">Course structures</a> set out the recommended sequence of units for enrolment. It's your responsibility to comply with the course rules and confirm unit availability (which you'll find under 'Offering' in the 'Key information' section of each unit outline).</p> <p>Select the semester you started your course in (not the semester you're enrolling for).</p>
Semester 1 Entry Plan
Year 1
Semester 1
BUACC1000
Fundamentals of Accounting and Finance
Core Units
15
BUECO1300
Introduction to Economics
Core Units
15
BUMGT1100
Introduction to Management
Core Units
15
BUMGT1101
Entrepreneurship and Innovation
Core Units
15
Semester 2
BUACC1101
Fundamentals of Law
Core Units
15
BUMKT1200
Introduction to Marketing
Core Units
15
COOPB1001
Professional Identity (Business)
Co-Operative Learning Units
15
STATS1000
Statistical Methods
Core Units
15
Year 2
Semester 1
BUMGT1103
Contemporary Human Resource Management
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMKT2201
Consumer Behavior
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
ITECH1503
Data and Information Systems
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT2104
Business Strategy
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Semester 2
BUMKT3204
Marketing Communication
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMKT3205
Social Media Marketing
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3106
Human Resource Practice and Strategy
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3105
Leadership and Change
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Year 3
Semester 1
COOPB2011
Co-operative Placement 1 (Business)
Co-Operative Learning Units
30
COOPB2012
Co-operative Placement 2 (Business)
Co-Operative Learning Units
30
Semester 2
BUMKT3206
Marketing Research
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BEHAV2003
Behaviour in the Workplace
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3108
Future of Business
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Electives
15
Semester 2 Mid-year Entry Plan
Year 1
Semester 2
BUACC1101
Fundamentals of Law
Core Units
15
BUMKT1200
Introduction to Marketing
Core Units
15
COOPB1001
Professional Identity (Business)
Co-Operative Learning Units
15
STATS1000
Statistical Methods
Core Units
15
Semester 1
BUACC1000
Fundamentals of Accounting and Finance
Core Units
15
BUECO1300
Introduction to Economics
Core Units
15
BUMGT1100
Introduction to Management
Core Units
15
BUMGT1101
Entrepreneurship and Innovation
Core Units
15
Year 2
Semester 2
BUMKT3204
Marketing Communication
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMKT3205
Social Media Marketing
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3106
Human Resource Practice and Strategy
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3105
Leadership and Change
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Semester 1
BUMGT1103
Contemporary Human Resource Management
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMKT2201
Consumer Behavior
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
ITECH1503
Data and Information Systems
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT2104
Business Strategy
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Year 3
Semester 2
BUMKT3206
Marketing Research
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BEHAV2003
Behaviour in the Workplace
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
BUMGT3108
Future of Business
Marketing and Management Major - BU5.MAJ.MM - Marketing and Management - Major Units
15
Electives
15
Semester 1
COOPB2011
Co-operative Placement 1 (Business)
Co-Operative Learning Units
30
COOPB2012
Co-operative Placement 2 (Business)
Co-Operative Learning Units
30
Course learning outcomes
Upon successful completion of this course, graduates will be able to:
Course learning outcomes
Ref
Outcome
<p>1</p>
<p>Develop a foundation, knowledge and skills in core business areas necessary for development and growth of the business:</p>
<p>2</p>
<p>Develop an understanding of the current business environment and the future business environment, including ethical awareness, broad communication skills and transferable skills valued in real world settings;</p>
<p>3</p>
<p>Demonstrate leadership and organisational behaviour skills needed to successfully lead organisations in a contemporary business environment.</p>
<p>4</p>
<p>Demonstrate problem solving skills and techniques to solve real world problems;</p>
<p>5</p>
<p>Develop strong strategic, entrepreneurial and innovation skills necessary to lead in a contemporary business environment;</p>
<p>6</p>
<p>Develop specialised learning through Marketing and Management major units;</p>
<p>7</p>
<p>Develop and gain breadth of knowledge through interdisciplinary elective units from other discipline majors or Institutes.</p>
Placement
Placement information
<p>This course requires students to complete 450 hours as part of the placement requirements.</p>
Additional costs
URGD/PGCW/NAWD
Other study costs
<p>Students may incur these additional costs, which are not invoiced by the university, in order to complete the course. </p><ul><li>Textbooks</li></ul>
Credit, pathways, and recognition of prior learning
Credit pathways
Credit pathways
<p>The courses listed below offer approved credit pathways into this course, provided you meet the additional admission requirements.</p>
CRS_CRDT_QUAL_PROVIDE
Course code and title
Institute / school
Credit points
<p>GB1 Diploma of Business</p>
TAFE and Pathways
120 credit points
Recognition of prior learning
Recognition of prior learning
<p>This course recognises relevant non-formal and informal prior learning and experiences, as long as you meet the admission eligibility rules and procedures, and any RPL unit exclusions.</p>
Unit exclusions
<ul><li>None currently identified</li></ul>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Study load:
Full time<br />Part time
Credit points:
360
AQF level:
7 - Bachelor Degree
Duration (in full time equivalent):
3 years
Domestic students:
<p><strong>Location</strong></p><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>Gippsland - Churchill (On Campus)</p><p>On-line Learning</p>
International students:
<p><strong>Location</strong></p><p>Berwick (On Campus)</p><p>Ballarat - Mt Helen (On Campus)</p>
Guaranteed ATAR:
70
CRICOS code:
116465C
Course coordinator:
<p>Christine Peacock</p>
Additional information
Add Info Static Text
Internal reference: BU5.MM - C2.4/MK1.2/O2.1/R2.2