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Data Visualization
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ITECH3102 - Data Visualization
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20250600
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2026
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/ords/r/dev/fed_occ/course?p6_code=ITECH3102&p0_catalogue_year=2026&p0_catalogue_term=0600
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4.2
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2026-06-16
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2026-06-16
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Information Technology
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Institute of Innovation, Science & Sustainability
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Information Technology
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Undergraduate
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15
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.125
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020307
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Decision Support Systems
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<a href="http://www.federation.edu.au/locate/unit/itech3102">020307 - Decision Support Systems</a>
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Graded (e.g. HD, D, C, etc)
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7
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1
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<p>This unit introduces students to the core concepts, theories and technologies involved in data visualization. Focusing on transforming various data into images that effectively and accurately represent information about the data, students will develop core skills to discover insights by visualizing data. Students will mainly focus on the learning of core concepts and theory of data visualisation, including data representation and abstraction, marks and channels, visualisation design and analysis of techniques and interaction visualisation design. Students will have the opportunity to engage in areas of study including use of current software tools to design coherent and clear visualization.</p>
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<p>Topics may include:<br>
• Introduction to data visualization<br>
• Visual perception and applications<br>
• Marks and Channels<br>
• Data and Data Abstraction<br>
• Arrange tables<br>
• VIS design approaches : Task abstraction and rules of thumb<br>
• VIS design approaches : Interaction design <br>
• Storytelling with data visualization, Dashboard design approaches<br>
• Map color and other channels<br>
• Case studies.</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This unit introduces students to the core concepts, theories and technologies involved in data visualization. Focusing on transforming various data into images that effectively and accurately represent information about the data, students will develop core skills to discover insights by visualizing data. Students will mainly focus on the learning of core concepts and theory of data visualisation, including data representation and abstraction, marks and channels, visualisation design and analysis of techniques and interaction visualisation design. Students will have the opportunity to engage in areas of study including use of current software tools to design coherent and clear visualization.</p>
Unit content
<p>Topics may include:<br> • Introduction to data visualization<br> • Visual perception and applications<br> • Marks and Channels<br> • Data and Data Abstraction<br> • Arrange tables<br> • VIS design approaches : Task abstraction and rules of thumb<br> • VIS design approaches : Interaction design <br> • Storytelling with data visualization, Dashboard design approaches<br> • Map color and other channels<br> • Case studies.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Information Technology
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
<a href="http://www.federation.edu.au/locate/unit/itech3102">020307 - Decision Support Systems</a>
Offering:
<p><strong>Northern Hemisphere Semester 1</strong><p>HUST-Federation IT Institute (HE Partner)</p></p> <p><strong>Semester 2</strong><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>On-line Learning (Online)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Requisites
Prerequisite
<p>must have completed "<a href="/ords/r/dev/fed_occ/course?p6_code=ITECH2303" target="_blank">ITECH2303</a>"</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Analyze the visual process needed to design effective data visualizations.</p>
K2
<p>Examine basic theories and techniques that underpin data visualization such as marks & channels, interactive visualization design and related frameworks.</p>
K3
<p>Select and apply appropriate visualizations for particular types of data and for different goals.</p>
S1
<p>Formulate appropriate questions based on given datasets and apply a variety of visualisation techniques to visualise data and effectively answer the questions.</p>
S2
<p>Design and implement visualizations that effectively communicate data by using a range of techniques and software tools.</p>
S3
<p>Select and use appropriate visualisation idioms to create and manipulate visual representations.</p>
A1
<p>Interpret principles of human perception and cognition to visualization design.</p>
A2
<p>Design and implement interactive data visualization systems by using storytelling principle, textual, numeric, graphical and other visualization methods to the target audience.</p>
A3
<p>Evaluate data visualization systems and other forms of visual presentation using related visualization principles.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Create a Static Visualization. This assessment task involves identifying related questions, analysing tasks to be performed and selecting the most effective visual encoding to convert data values to graphical forms.</p>
<p>Assignment</p>
<p>10 - 20%</p>
K1, K2, S1, S2
2
<p>Students do excises by analysing data sets, comparing and selecting various visual approaches and techniques.</p>
<p>Excises</p>
<p>20 - 30%</p>
K1, K2, K3, A3
3
<p>Students will design and implement an interactive dashboard by analyzing real-world visual problems, selecting and analyzing related datasets, creating a design plan, and comparing and choosing proper visual marks, channels.</p>
<p>Assignment</p>
<p>30 - 60%</p>
K1, K3, S1, S2, S3, A2, A3
Supplementary assessment available:
Yes
Supplimentary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
<p>Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context</p>
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Information Technology
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
<a href="http://www.federation.edu.au/locate/unit/itech3102">020307 - Decision Support Systems</a>
Offering:
<p><strong>Northern Hemisphere Semester 1</strong><p>HUST-Federation IT Institute (HE Partner)</p></p> <p><strong>Semester 2</strong><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>On-line Learning (Online)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Disclaimer
<em>Information in the Federation Handbook is correct at the time of publication. The University reserves the right to alter any course, unit, procedure or fee.</em>
Additional information
Add Info Static Text
Internal reference: ITECH3102 - U4.2