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ENGRG2301
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080505
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Marketing
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<a href="http://www.federation.edu.au/locate/unit/bumkt1200">080505 - Marketing</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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Introductory
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1
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<p>This unit introduces students to the basic principles and practices of marketing. On completion of this unit, students should be able to understand the marketing environment and how consumers behave in it. Students will also be exposed to ethical issues in marketing, the foundations of marketing research and the marketing mix. Students will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning. This unit provides the foundation knowledge and skills for all other marketing units.</p>
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<p>Topics may include:<br>
1. Overview of Marketing<br>
2. Analysing the Marketing Environment<br>
3. Analysing of Consumer Behaviour<br>
4. Segmentation, Targeting and Positioning<br>
5. Marketing Research<br>
6. Ethics, Sustainability and CSR<br>
7. Product Strategy<br>
8. Services Strategy<br>
9. Price Strategy<br>
10. Place Strategy<br>
11. Promotion Strategy<br>
12. The Future of Marketing</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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